(Married to Michelle Price, VP)
Experience: 30 years in transmission business
I started when I was 2 years old. My dad worked for a Transmission factory and I would ride the transmissions down the conveyor belt, so I basically grew up on transmissions! I like to say when I cut my hand that I bleed transmission fluid. People say if you love your job you never work a day in your life… well that’s how I feel.
I worked for my family business my whole life up until 2018 when I decided it was time to move on. So with the encouragement of my wife and many friends, I started Liberty Transmission & Auto Care Inc. My grandfather, Virgil Price really instilled in me before his death, to always be honest. I carry those lessons and beliefs every day in his honor. If you want fair prices, honest work, just give me a call.
Hobbies include: Hunting Deer and Turkey, Golf, Fast Cars, Surfing, Being a Dad, Watching My Kid Grow, Time with my Wife and Family, Fishing, NASCAR (Go 78 Team!), Hanging with Good Friends, Helping Those That Need it Whether in Business or Personal.
(Married to Curtis Price II, President)
I arrived in the Hampton Roads area in 1983, thanks to the US Navy. I’m a proud Navy brat… My mom and dad both served! My father was born in Stockholm, Sweden and came to the US in 1951, and my maternal grandmother was from Denmark, so I have a lot a Scandinavian heritage.
I am a graduate of Princess Anne High School right here in Virginia Beach.
My husband Curtis loves the auto transmission industry, so I have decided to stand by his side in this adventure and help run the business with him. I am in awe of his expertise and enthusiasm every day. My previous “work life” was all about books. I worked for Waldenbooks for 9 years. Then I switched gears and managed ODU’s off-campus bookstore for 11 years. I obviously LOVE to read, so I am truly enjoying learning all about my new career path.
My children, who are perfect in my eyes, are my pride and joy. Curtis Less loves to skate. Most sunny, warm days his skateboard gets plenty of use. Martina is a fabulous softball player. She was on the 2016 Ages 7/8 All-Star District 8 – Winning softball team.
Our family LOVES the beach, so we are there any time we can in the Summer.
Joe brings with him over 30 years of automotive experience.
Joe was promoted to General Manager in 2021.
Joe will advise you every step of the way while your car is being repaired.
Hobbies: Joe loves to ride his motorcycle in the summer. Joe enjoys fishing and throwing backyard BBQ parties. Joe spends most weekends with his family and friends.
Mark started working in the Transmission business when he was 16 year old and has been learning how to build transmission every day since.
With over 15 years of experience in the automotive industry, Mark is our Master Transmission Builder. Mark also oversees our Quality Control and Diagnostic Department. Mark lends his expertise and experience to every vehicle repair or service call getting you back on the road.
Hobbies: Mark has 2 kids and enjoys spending time with them teaching them how to fish and play sports. When Mark is not with his Kids, he spends time competing in fishing tournaments.
With over 5 years experience as an R&R guy, Matt will remove the broken transmission and will replace it with the repaired transmission. Matt makes sure your transmission is installed correctly to keep your car moving down the road.
Hobbies: Matt enjoys fishing, hunting and spending time with his family.
Daniel has 3 years of experience in removing and replacing transmission.
Daniel enjoys learning and working on all types of cars.
Hobbies: Daniel enjoys dabbling in the stock market and fishing. He also enjoys working on cars as he is a very hands on type of person.
Manuel has 30 years of experience in automotive repair. Manuel is a hard working man.
Manuel is willing to work on all types of vehicles.
Hobbies: Manuel has been married for 28 years and spends his weekends with this family.
Manuel also enjoys fishing and backyard BBQ’s.
Doreen comes to us with 30 years of experience in bookkeeping.
Doreen is also a licensed car salesperson with DMV experience in issue tags and titles.
She also has experience in Real Estate Title underwriting.
Curtis is just starting his automotive career and he is following in his father’s footsteps.
Curtis is leaning all about Transmission repair and general automotive repair. He has been working along side his Dad since he was old enough to hold a wrench. We look forward to seeing how much he will learn here at Liberty Transmission & Auto Care.